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Acknowledgements | ||
1 | Introduction | 1 |
2 | The object of linguistics | 37 |
3 | A guess at the riddle | 48 |
4 | The nature of the linguistic sign | 63 |
5 | Toward a Marxist philosophy of language | 70 |
6 | 'Introduction', Language as social semiotic: the social interpretation of language and meaning | 88 |
7 | Linguistic value | 99 |
8 | Theorizing language | 115 |
9 | Denotation and connotation | 129 |
10 | The photographic message | 134 |
11 | How culture conditions the colours we see | 148 |
12 | Reading images | 172 |
13 | The agency of the letter in unconscious | 186 |
14 | Linguisteries | 195 |
15 | Semiology and grammatology: interview with Julia Kristeva | 209 |
16 | Textuality, sexuality, economy | 225 |
17 | Performatives and constatives | 255 |
18 | What is a speech act? | 263 |
19 | The nature of pronouns | 285 |
20 | Shifters and verbal categories | 292 |
21 | Social processes and linguistic change: time and history in language | 299 |
22 | Relationships of person in the verb | 320 |
23 | The spectator-in-the-text: the rhetoric of Stagecoach | 331 |
24 | Narrative space | 352 |
25 | Language as social semiotic | 359 |
26 | The body literate: discourse and inscription in early literacy training | 384 |
27 | ... But I know what I like: the function of 'art' in advertising | 396 |
28 | Why no one's afraid of Wolfgang Iser | 407 |
29 | Talk like whales: a reply to Stanley Fish | 426 |
30 | The act of reading and the reader | 438 |
31 | Reading the romance | 448 |
32 | Dallas between reality and fiction | 466 |
Glossary | 479 | |
Bibliography | 486 | |
Index | 502 |
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