Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development Book

Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, , Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

3 out of 5 stars based on 2 reviews

Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development
Written by author Calvin L. Hodock
Published by Prometheus Books, August 2007
Innovation is the lifeblood of American business. Without the creativity to find the next must-have product or service, companies quickly lose their competitive edge. Knowing this, corporate leaders invest heavily in research and development. Notwithstand

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The Innovation Challenge     7
Avoiding Marketing Misjudgment     29
Antidotes to Poisoned Positioning     49
The Perils of Dead-on-Arrival Products     85
Competitive Delusion     131
Fatality in Frugality     155
The Evils of Timetable Tyranny     177
Defective Marketing Intelligence     205
Marketing Dishonesty     225
What's It All About?     253
Rules of Engagement: Shareholders     285
Rules of Engagement: Corporations and MBA Programs     299
A Few Final Thoughts     331
Index     337

Title: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

Manufacturer:

Prometheus Books

Item Number: 9781591025689

Publication Date: August 2007

Number: 1

Product Description: Full Name: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development; Short Name:Why Smart Companies Do Dumb Things

Universal Product Code (UPC): 9781591025689

WonderClub Stock Keeping Unit (WSKU): 9781591025689

Rating: 3/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/56/89/9781591025689.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between Apr 30 - May 30 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9294 total ratings)

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Jeremy Soliday

reviewed Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development on March 29, 2013

Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

A should-read book on product development for knowledge workers and entrepreneurs.

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Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, , Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development

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