Discover Year 1999 Magazine Back Issues
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Discover Jan 1999
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Discover January 1999 Features Special Issue: The Year In Science Cloned Mice Noah's Flood? Tamoxifen Asteroid Miss Feathered Dino Ice Man Returns Eye-Scan I.D. Lab - Grown Organs The Top Science Stories 1998
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Discover Feb 1999
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Discover February 1999 Features Europeans Invade America: 20,000 BC Surprise: The Dark Spaces Between Galaxies Aren't So Empty After All Timothy Springer's Cure For The Common Cold Is This Harvard Immunologist Onto The Best Idea In Love With The Fourth Rock From The Sun
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Discover Mar 1999
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Discover March 1999 Features Stephen Hawking - Jupiter's Amazing Moons - Vampires Bugs Up Close - Volcanoes - When Babies Eat Pennies Temples Of Doom Human Sacrifice And Cannibalism In The Andes Strangers In Paradise Environmentalists And Oil Drillers Save A Rain Forest
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Discover Apr 1999
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Discover April 1999 Features Why We Get Fat - Private Rockets - Beautiful Bluefins Searching For Aliens At Home - Chemistry Of Wine Making The Remarkable Attempt To Clone The Wolly Mammoth And You Thought Sheep Were A Big Deal
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Discover May 1999
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Discover May 1999 Features Scary X - Rays - Name That Physicist - Sexy Stone Age Art Why Emeralds Are Rare - Antigravity - Sounds From Mars To The Edge Of The Universe Are We Alone? Seven Brand - New Telescopes Just Might Give Us The Answer
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Discover Jun 1999
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Discover June 1999 Features Oil Without End - No More Wrinkles - Cocaine Vaccine Martian Life - Lagoon Creatures - Free Rides In Space The Secret Life Of Sharks And Why They May Not Like The Way You Taste News From Sweden: Human Breast Milk Kills Cancer Cells
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Discover Jul 1999
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Discover July 1999 Features Brainworks - Reset Your Biological Clock - Why Tape Sticks Beyond Saturn - Secret Hero Of The Big Bang - Pupfish In Peril This Rock,Dug From A Vein Of Gold Two Miles Down,May Hide Life-Forms Never Before Seen On Our Planet Journey To The Center Of The Earth
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Discover Aug 1999
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Discover August 1999 Features Grow Your Own Organs - Physics Of Singing - Here Come The Meteors Bubble Beauties - Flowers Darwin Couldn't Resist - Eating Pill Bugs Andrew Weil - How Good Is The Medicine Of America's Favorite Doctor
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Discover Sep 1999
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Discover September 1999 Features Mastermind Of Human Flight / Get A Virtual Office / Making Lightning High-Tech Gun Locks / Nefertiti's Cosmetics / Beast Of The Amazon New Sex Drugs The Race To Create Passion On Demand
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Discover Oct 1999
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Discover October 1999 Features Do Genes Make You Smart? / Iceberg Watch / Mysteries Of Glass Your Cheatin Brain / Hidden Museum Treasures / Is Earth Alive? Meet Kismet: A Giant step Closer To Robots That Walk, Talk, Think - And Have Feelings Bad Pox: New Fears About A Congo Virus
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Discover Nov 1999
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Discover November 1999 Features More Meteors Are Coming - Computer Talk - The Physics Of Ballet Pocket Translators / Is Antarctica Melting? / The Science Of Art America's Most Dangerous Volcano When Mount Rainier Blows-And It Will-100,000 People Will Have Less Than An Hour To Get Out Of TheWay
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Discover Dec 1999
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Discover December 1999 Features Rethinking The Dangers Of Cholesterol Avalanches / New Brain Research Into Deep Space Radio Telescopes Finally Penetrate The Unseen Violence Of The Cosmos Black Holes, Quasars, Supernovas, Pulsars, And The Hidden Havoc At The Center Of Our Own Galaxy
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1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010.
Discover was created primarily through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971, he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult".
Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal, Science), and both Science News and Science Digest changed their formats to follow the new trend.
During this period, Discover featured fairly in-depth science reporting on "hard science" and avoided fringe topics like extraterrestrial intelligence. Most issues contained essays by well-known scientists—such as Stephen Jay Gould, Jared Diamond, and Stephen Hawking. Another common article was a biography, often linked with mentions of other scientists working in the field. The "Skeptical Eye" column sought to uncover pop-science scams, and was the medium where James Randi released the results of Project Alpha. Jaroff said that it was the most-read section at its launch.
The sudden appearance of so many magazines in the same market space inevitably led to some falling by the wayside, and Discover was left largely alone in its market space by the mid-1980s; it nevertheless decided to appeal to a wider audience by including articles on psychology and psychiatry. Jaroff told the editor-in-chief that these were not "solid sciences", and was sent back to Discover's parent, Time, Inc. "Skeptical Eye" and other columns disappeared, and articles covered more controversial, speculative topics (like "How the Universe Will End"). The new format was a great success, and the new format remained largely unchanged for the next two decades.
Gilbert Rogin, a Sports Illustrated editor, was brought in 1985 to revive Discover. In 1986, Time purchased the subscription lists of the shuttered magazines Science Digest and Science 86 from their publishers. Circulation for the magazine reached 925,000 by May 1987 with revenue for 1986 being $6.9 million, but annual net loss was $10 million.
In January 1987, Time appointed a new Discover publisher, Bruce A. Barnet, previously publisher of Picture Week test magazine from August 1985 to replace James B. Hayes, who was appointed publisher of Fortune.
The magazine changed hands several times. In 1987, Time, Inc. sold Discover to Family Media, the owners of Health, Golf Illustrated, Homeowner, 1,001 Home Ideas and World Tennis, for $26 million. From January to July 1991, Discover magazine lost 15% of its advertising while still remaining profitable. Family Media closed down while suspending publication of all its magazines and placing them up for sale. Family Media's last Discover issue was August 1991, with a circulation of 1.1 million copies.
In September 1991, The Walt Disney Company bought the magazine for its Disney Publishing's Magazine Group. The magazine's main office was moved to the Magazine Group office in Burbank while leaving one third behind in New York in a small editorial and advertising office. Disney was able to retain Family Media's editor-in-chief for the magazine, Paul Hoffman. Disney doubled the magazine's photography and its content budget to overcome skipping two issues in Family Media's shutdown and ownership change. In 1993, Disney Magazine Publishing Inc. decided to launch a trade advertising campaign designed with advertising firm Ziff Marketing to raise awareness in the advertising field that the magazine is an accessible general interest magazine in the science category.
In October 2005, Bob Guccione, Jr., founder of Spin and Gear magazines, and some private equity partners purchased the magazine from Disney. Guccione served as CEO and oversaw a redesign for the April 2006 issue. However, Guccione was ousted as CEO in October 2007 in what was described as "a falling-out over philosophical differences with his financial backers". Henry Donahue, Discover Media's chief financial officer, became the new CEO. In 2008, he also assumed the role of publisher. In October 2008, Corey Powell, Discover's executive editor, became editor-in-chief. As of April 2009, the magazine published combined issues in January/February and July/August, for a total of ten issues a year.
In 2010 the magazine was sold to Kalmbach Publishing, whose books and magazines are generally about craft and hobby subjects such as modeling (Model Railroader, FineScale Modeler, Scale Auto, Classic Toy Trains, Garden Railways, Model Retailer), beadwork (BeadStyle, Bead&Button, Art Jewelry), and the outdoors (Birder’s World, Cabin Life, American Snowmobiler). It has one other science magazine, Astronomy. In August 2012 Kalmbach announced that Discover would be moving from New York City to Kalmbach's headquarters in Wisconsin in January 2013. In December 2012, Stephen C. George became the editor-in-chief. Becky Lang was the editor-in-chief until mid-2020.
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