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Discover Jan 2003
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Discover January 2003

Features
Special Issue: The Year In Science
What Weird Physics Is Cooking In The Heart Of The Sun?
100 Top Science Stories Of 2002
What Starts Alzheimer's? Does Antimatter Fall Up? Was Columbus A Cheat?

 


Discover Mar 2003
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Features
Would Martian Life Escape A Lab On Earth?
AIBO The Research Dog
Sarah Hrdy: Why Mothers Come First
Can The Brain Conquer Fear? Neuroscientists Explore Ways To Keep Emotions From Hijacking The Mind

 


Discover Apr 2003
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Features
Brain Studies: Laughter Makes Us Human
Hand To Tentacle With A Jumbo Squid
2 Fathers: Better Than 1?
Was Einstein Wrong Abut The Speed Of Light

 


Discover May 2003
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Features
The Brain & Emotions: Is Love Just A Lot Of Chemicals?
Unbearable Zero Gravity
The Archaeology Of Warfare
Mars Or Bust Will An Adventurous European Probe Find Life On Another Planet Before NASA Does?

 


Discover Jun 2003
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Features
Can Scientists Learn To Stop Time?
Stinging Insects / The Color Of The Cosmos
Getting Too Close To Ebola
Is It Time To Rethink Our Image Of Dinosaurs As Mindless Meat Eaters?

 


Discover Jul 2003
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Features
Why Does Everything In The Unvierse Rotate?
Pheromones: Profoundly Mysterious / Dust Devils
Now The Genetic Testing Really Begins
It Starts With A Single Drop Of Blood Taken From Each Newborn

 


Discover Aug 2003
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Discover August 2003

Features
Can We Capture The Power Of The Sun?
Slide Rules Rule / Sars / Terminators Genes
Can We Rocket To Another Star?
Soon A Powerful Space Telescope May Find An Earth-Like Planet In Another Solar System.

 


Discover Sep 2003
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Discover September 2003

Features
Do Comets Hold The Secret To Life On Earth?
Grizzly Maps / Cosmic Rays / Sour Bacteria
Where Are We Going?
Why Are Our Brains So Big? Who Was The First Human? Why Do We Walk Upright?

 


Discover Oct 2003
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Discover October 2003

Features
Biology Surprise: Really Smart Octopuses
Get A Bomb Shelter / Seeding The Oceans
Gravity The Most Mysterious Force In The Universe What We're Learning Could Change Everything
Science, Technology And Medicine.

 


Discover Nov 2003
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Discover November 2003

Features
New Photos Preview The Death Of Our Sun
Ant Nest Architecture / Wrinkle Science
How Long Can The Human Body Last? Researchers Say At Least 150 Years

 


Discover Dec 2003
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Discover December 2003

Features
Great Unanswered Questions Of Medical Science
A Test: How Smart Are You? Whale Sounds
Visitor's Guide To The Invisible Universe
A Journey Through Our Preposterous New Cosmos With Sir Martin Rees, Astronomer Royal

 

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Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010.

Discover was created primarily through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971, he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult".

Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal, Science), and both Science News and Science Digest changed their formats to follow the new trend.

During this period, Discover featured fairly in-depth science reporting on "hard science" and avoided fringe topics like extraterrestrial intelligence. Most issues contained essays by well-known scientists—such as Stephen Jay Gould, Jared Diamond, and Stephen Hawking. Another common article was a biography, often linked with mentions of other scientists working in the field. The "Skeptical Eye" column sought to uncover pop-science scams, and was the medium where James Randi released the results of Project Alpha. Jaroff said that it was the most-read section at its launch.

The sudden appearance of so many magazines in the same market space inevitably led to some falling by the wayside, and Discover was left largely alone in its market space by the mid-1980s; it nevertheless decided to appeal to a wider audience by including articles on psychology and psychiatry. Jaroff told the editor-in-chief that these were not "solid sciences", and was sent back to Discover's parent, Time, Inc. "Skeptical Eye" and other columns disappeared, and articles covered more controversial, speculative topics (like "How the Universe Will End"). The new format was a great success, and the new format remained largely unchanged for the next two decades.

Gilbert Rogin, a Sports Illustrated editor, was brought in 1985 to revive Discover. In 1986, Time purchased the subscription lists of the shuttered magazines Science Digest and Science 86 from their publishers. Circulation for the magazine reached 925,000 by May 1987 with revenue for 1986 being $6.9 million, but annual net loss was $10 million.

In January 1987, Time appointed a new Discover publisher, Bruce A. Barnet, previously publisher of Picture Week test magazine from August 1985 to replace James B. Hayes, who was appointed publisher of Fortune.

The magazine changed hands several times. In 1987, Time, Inc. sold Discover to Family Media, the owners of Health, Golf Illustrated, Homeowner, 1,001 Home Ideas and World Tennis, for $26 million. From January to July 1991, Discover magazine lost 15% of its advertising while still remaining profitable. Family Media closed down while suspending publication of all its magazines and placing them up for sale. Family Media's last Discover issue was August 1991, with a circulation of 1.1 million copies.

In September 1991, The Walt Disney Company bought the magazine for its Disney Publishing's Magazine Group. The magazine's main office was moved to the Magazine Group office in Burbank while leaving one third behind in New York in a small editorial and advertising office. Disney was able to retain Family Media's editor-in-chief for the magazine, Paul Hoffman. Disney doubled the magazine's photography and its content budget to overcome skipping two issues in Family Media's shutdown and ownership change. In 1993, Disney Magazine Publishing Inc. decided to launch a trade advertising campaign designed with advertising firm Ziff Marketing to raise awareness in the advertising field that the magazine is an accessible general interest magazine in the science category.

In October 2005, Bob Guccione, Jr., founder of Spin and Gear magazines, and some private equity partners purchased the magazine from Disney. Guccione served as CEO and oversaw a redesign for the April 2006 issue. However, Guccione was ousted as CEO in October 2007 in what was described as "a falling-out over philosophical differences with his financial backers". Henry Donahue, Discover Media's chief financial officer, became the new CEO. In 2008, he also assumed the role of publisher. In October 2008, Corey Powell, Discover's executive editor, became editor-in-chief. As of April 2009, the magazine published combined issues in January/February and July/August, for a total of ten issues a year.

In 2010 the magazine was sold to Kalmbach Publishing, whose books and magazines are generally about craft and hobby subjects such as modeling (Model Railroader, FineScale Modeler, Scale Auto, Classic Toy Trains, Garden Railways, Model Retailer), beadwork (BeadStyle, Bead&Button, Art Jewelry), and the outdoors (Birder’s World, Cabin Life, American Snowmobiler). It has one other science magazine, Astronomy. In August 2012 Kalmbach announced that Discover would be moving from New York City to Kalmbach's headquarters in Wisconsin in January 2013. In December 2012, Stephen C. George became the editor-in-chief. Becky Lang was the editor-in-chief until mid-2020.

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