Discover Year 1996 Magazine Back Issues
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Discover Jan 1996
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Discover January 1996 Features
Sex, Space, Physics, And Mummies Too
Special Issue: The Year In Science
1995: The Top 100 Science Stories
Genetics The Fat Gene / Animals Cricket Comeback
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Discover Mar 1996
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Discover March 1996 Features
The Great Chinese Puzzle How Did An Empire Uniformity Rise From A Sea Of Diversity?
Teachings Of An Old Baboon
Probing The End Of The Universe
Dogs, Detective, And Death
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Discover Apr 1996
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Discover April 1996 Features
Sharks VS. Cancer / Robots VS. The Sea
Quest For Antimatter
Sure, Everything We've Yet Seen In The Universe Is Matter. But We Haven't Seen Everything Yet.
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Discover May 1996
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Discover May 1996 Features
Special Issue: The Science Of Risk
Life At Risk Playing The Odds In An Uncertain World
The World's Dirtiest Air Beyond The Lab Rat
Gunslingin In America Software You Can't Trust
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Discover Jun 1996
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Discover June 1996 Features
What The Dinosaurs Left Us
How The Brain Learned To Talk
Man VS. Machine: Let The Games Begin
Here Americans Fear To Tread: The Thais Test An Aids Vaccine
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Discover Jul 1996
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Discover July 1996 Features
7TH Annual Technology Awards
Hominid Walking Why Did We Ever Get Up On Two Feet?
Evolution Of Menopause
Secrets In A Fly's Eye / Hubble Looks At Star Death
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Discover Aug 1996
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Discover August 1996 Features
Opening Up The Olympic To Non-Humans
Reinventing The Wheel One Visionary Engineer Wants To Change The Way We Move
How To Put Your Heart In The Right (Left) Place
Observations Of A Blind Biologist
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Discover Sep 1996
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Discover September 1996 Features
The Evolution Of Infanticide
The Last Time Earth Got Hit / Nine Decades Ago A Mysterious Fireball Slammed Into Our Planet.
But Only Now Are We Learning Its True Identity
An Electronic Nose / Chemical Heaven, Hormone Hell.
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Discover Nov 1996
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Discover November 1996 Features
Math Against Electoral Tyranny
The Tarzan Syndrome Clambering Toward A Sense Of Self-And Other
Return Of The Good Virus
Light At The Bottom Of The Sea
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Discover Dec 1996
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Discover December 1996 Features
Evolving The Very Best Ways To Sell Sex
A Cold, Hard Look At Dinos No More Tales About The Beasts Being Hot-Blooded. They Were Colder
Right On Time For 30 Billion Years
Mystery Of A Missing Star
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1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989 | 1990 | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022Discover is an American general audience science magazine launched in October 1980 by Time Inc. It has been owned by Kalmbach Publishing since 2010.
Discover was created primarily through the efforts of Time magazine editor Leon Jaroff. He noticed that magazine sales jumped every time the cover featured a science topic. Jaroff interpreted this as a considerable public interest in science, and in 1971, he began agitating for the creation of a science-oriented magazine. This was difficult, as a former colleague noted, because "Selling science to people who graduated to be managers was very difficult".
Jaroff's persistence finally paid off, and Discover magazine published its first edition in 1980. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be easier to read than Scientific American but more detailed and science-oriented than Popular Science. Shortly after its launch, the American Association for the Advancement of Science (AAAS) launched a similar magazine called Science 80 (not to be confused with its flagship academic journal, Science), and both Science News and Science Digest changed their formats to follow the new trend.
During this period, Discover featured fairly in-depth science reporting on "hard science" and avoided fringe topics like extraterrestrial intelligence. Most issues contained essays by well-known scientists—such as Stephen Jay Gould, Jared Diamond, and Stephen Hawking. Another common article was a biography, often linked with mentions of other scientists working in the field. The "Skeptical Eye" column sought to uncover pop-science scams, and was the medium where James Randi released the results of Project Alpha. Jaroff said that it was the most-read section at its launch.
The sudden appearance of so many magazines in the same market space inevitably led to some falling by the wayside, and Discover was left largely alone in its market space by the mid-1980s; it nevertheless decided to appeal to a wider audience by including articles on psychology and psychiatry. Jaroff told the editor-in-chief that these were not "solid sciences", and was sent back to Discover's parent, Time, Inc. "Skeptical Eye" and other columns disappeared, and articles covered more controversial, speculative topics (like "How the Universe Will End"). The new format was a great success, and the new format remained largely unchanged for the next two decades.
Gilbert Rogin, a Sports Illustrated editor, was brought in 1985 to revive Discover. In 1986, Time purchased the subscription lists of the shuttered magazines Science Digest and Science 86 from their publishers. Circulation for the magazine reached 925,000 by May 1987 with revenue for 1986 being $6.9 million, but annual net loss was $10 million.
In January 1987, Time appointed a new Discover publisher, Bruce A. Barnet, previously publisher of Picture Week test magazine from August 1985 to replace James B. Hayes, who was appointed publisher of Fortune.
The magazine changed hands several times. In 1987, Time, Inc. sold Discover to Family Media, the owners of Health, Golf Illustrated, Homeowner, 1,001 Home Ideas and World Tennis, for $26 million. From January to July 1991, Discover magazine lost 15% of its advertising while still remaining profitable. Family Media closed down while suspending publication of all its magazines and placing them up for sale. Family Media's last Discover issue was August 1991, with a circulation of 1.1 million copies.
In September 1991, The Walt Disney Company bought the magazine for its Disney Publishing's Magazine Group. The magazine's main office was moved to the Magazine Group office in Burbank while leaving one third behind in New York in a small editorial and advertising office. Disney was able to retain Family Media's editor-in-chief for the magazine, Paul Hoffman. Disney doubled the magazine's photography and its content budget to overcome skipping two issues in Family Media's shutdown and ownership change. In 1993, Disney Magazine Publishing Inc. decided to launch a trade advertising campaign designed with advertising firm Ziff Marketing to raise awareness in the advertising field that the magazine is an accessible general interest magazine in the science category.
In October 2005, Bob Guccione, Jr., founder of Spin and Gear magazines, and some private equity partners purchased the magazine from Disney. Guccione served as CEO and oversaw a redesign for the April 2006 issue. However, Guccione was ousted as CEO in October 2007 in what was described as "a falling-out over philosophical differences with his financial backers". Henry Donahue, Discover Media's chief financial officer, became the new CEO. In 2008, he also assumed the role of publisher. In October 2008, Corey Powell, Discover's executive editor, became editor-in-chief. As of April 2009, the magazine published combined issues in January/February and July/August, for a total of ten issues a year.
In 2010 the magazine was sold to Kalmbach Publishing, whose books and magazines are generally about craft and hobby subjects such as modeling (Model Railroader, FineScale Modeler, Scale Auto, Classic Toy Trains, Garden Railways, Model Retailer), beadwork (BeadStyle, Bead&Button, Art Jewelry), and the outdoors (Birder’s World, Cabin Life, American Snowmobiler). It has one other science magazine, Astronomy. In August 2012 Kalmbach announced that Discover would be moving from New York City to Kalmbach's headquarters in Wisconsin in January 2013. In December 2012, Stephen C. George became the editor-in-chief. Becky Lang was the editor-in-chief until mid-2020.
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