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"Using Technology to Sell is filled withpractical, effective techniques to sell more by leveraging the plethora of tools and information in today's world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."
—Jill Konrath, author of SNAP Selling andSelling to Big Companies
Using Technology to Sell: Tactics to Ratchet Up Resultsshows salespeople and sales managersthe most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics includemaking the most ofcloud-based customer relationship management software, putting social media to the best use,presenting on three continents simultaneously through advanced video conferencing, using advanced techniques to gain an information edge over competitors, and much more.
As this book shows, while the sales process will remain pretty much the same from now until the end of time, technology used properly can increase sales power at every step of the cycle. Technology, in the right hands, is a strategic weapon and a competitive differentiation tool that can dramatically improve close rates, deal size, efficiency, total sales, and much more.Using Technology to Sell will show you how to:
What you'll learn
There are many salespeople in the U.S. According to Selling Power magazine, roughly one in every 14 Americans works in a large sales force. The U.S. government puts the total number of salespeople at around 16 million. This does not include entrepreneurs, who don't usually classify themselves as salespeople but who need to have a strong sales capability. Nor does it include the number of people who use technology to support salespeople.
While this book can help all of them, the primary audience is business-to-business salespeople (selling engines to car makers, ERP software to IT departments, office supplies to large companies, etc.). It is just as useful for the many business-to-consumer salespeople selling cars, electronics, insurance, services, and much more. Although the numbers are not as big, the book is crucially important to sales management who stand to benefit from systems that work and training staff on appropriate processes.Finally, the IT department in charge of implementing technology for salespeople can turn to this book in order tocustomizetechnology fortheir company's specific needs.
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