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Ch. 1 | The Origin and Process of Strategic Management | 2 |
Ch. 2 | Understanding External Stakeholders and the External Environment | 32 |
Ch. 3 | Understanding Internal Stakeholders and the Internal Environment | 74 |
Ch. 4 | Corporate Mission and Goals | 112 |
Ch. 5 | Business-Level Strategy Formulation | 140 |
Ch. 6 | Corporate-Level Strategy Formulation | 174 |
Ch. 7 | Diversification Methods and Restructuring | 208 |
Ch. 8 | Business-Level Strategy Implementation | 238 |
Ch. 9 | Corporate-Level Strategy Implementation | 278 |
Ch. 10 | Strategic Control | 310 |
Appendix | 332 | |
Cases Part One. Entrepreneurs and Small Business | 347 | |
Cases Part Two. Industrial Products | 401 | |
Cases Part Three. Aircraft and Airlines | 519 | |
Cases Part Four. Computers and Software | 585 | |
Cases Part Five. Pharmaceuticals | 653 | |
Cases Part Six. Wood Products Industry | 691 | |
Cases Part Seven. Consumer Products | 747 | |
Cases Part Eight. Retailing Services | 829 | |
Cases Part Nine. Financial Services | 903 | |
Cases Part Ten. Entertainment and Vacation Services | 961 |
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