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Foreword | ||
Preface | ||
Sect. I | New Product Development Process Phase Elements | 1 |
1 | Strategic Planning | 3 |
2 | Market Research | 24 |
3 | Idea Generation | 40 |
4 | Screening and Evaluation | 47 |
5 | Product Planning | 56 |
6 | Product Design and Engineering | 67 |
7 | Prototype Development | 95 |
8 | Manufacturing | 101 |
9 | Promotion and Distribution | 114 |
10 | After-Sales Support, Maintenance, Service, and Repair | 121 |
Sect. II | Case Study Examples | 127 |
11 | National Motors Corporation | 129 |
12 | Aero Corporation | 187 |
13 | HVC Inc. | 211 |
14 | Electro-matic Corporation | 219 |
15 | XYZ Packaging Corporation | 225 |
Sect. III | Advanced Product Design and Development Technologies | 233 |
16 | Automotive Optimization Model | 239 |
17 | Aerospace Model Development | 257 |
18 | Heavy-Duty/Off-Road/Military Vehicle Mathematical Model Development | 267 |
19 | Electronic Product Model Development | 277 |
20 | Future Developments | 289 |
Appendixes | 291 | |
General References | 317 | |
Index | 319 |
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