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Introduction | ||
Ch. 1 | Broadsides to Broadcasts | 3 |
Ch. 2 | 1952: The Election of a Popular Hero | 39 |
Ch. 3 | 1956: The Reelection of a Popular Hero | 90 |
Ch. 4 | 1960: Competence, Catholicity, and the Candidates | 122 |
Ch. 5 | 1964: Goldwater vs. Goldwater | 169 |
Ch. 6 | 1968: The Competing Pasts of Nixon and Humphrey | 221 |
Ch. 7 | 1972: The President vs. The Prophet | 276 |
Ch. 8 | 1976: Integrity, Incumbency, and the Impact of Watergate | 329 |
Ch. 9 | 1980: "I'm Qualified to Be President and You're Not" | 378 |
Ch. 10 | 1984: Presidential Prerogatives; Presidential Preemptions | 446 |
Ch. 11 | 1988: The Pit and the Paradise | 459 |
Ch. 12 | 1992: Taxes and Trust | 485 |
Conclusion | 517 | |
Notes | 525 | |
Bibliography | 545 | |
Index | 569 |
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Add Packaging the presidency, If political advertising did not exist, we would have to invent it, writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency. Looking at the media campaigns of American presidents from the early days of t, Packaging the presidency to the inventory that you are selling on WonderClubX
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Add Packaging the presidency, If political advertising did not exist, we would have to invent it, writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency. Looking at the media campaigns of American presidents from the early days of t, Packaging the presidency to your collection on WonderClub |