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Preface: Something Different - Straight Talk
Ch. 1 Gobbledygook "R" Us 1
Ch. 2 The True Nature of the Employer-Employee Relationship 9
Ch. 3 Shelby's Excuse List 17
Ch. 4 The Willy Loman Syndrome Moves to Management 21
Ch. 5 The Program 25
Ch. 6 The Two Most Crucial Management Decisions of All 27
Ch. 7 They ALL Go Lame 39
Ch. 8 The Worst Number in Business Is 47
Ch. 9 Hire Slow, Fire Fast 55
Ch. 10 Critical Factor #412: How to Find Useful Employees and Vendors Scott Tucker Tucker, Scott 59
Ch. 11 Leadership Is Vastly Over-Rated 71
Ch. 12 Marketing the Master, All Others Servants 79
Ch. 13 Mice at Play 85
Ch. 14 Out Smoking a Cigarette 99
Ch. 15 The Holiday Inn Telephone Warning System 109
Ch. 16 Thieves Like Us 111
Ch. 17 Broken Windows, Broken Business 127
Ch. 18 On the Other Hand, Good Enough Is Good Enough 133
Ch. 19 "But My Business Is Different ..." 143
Ch. 20 How to Manage at the Speed of Now and Beyond Charles W. Martin Martin, Charles W. 147
Ch. 21 How to Make Every Employee's Job a Profit Center 155
Ch. 22 Create Better Jobs So You Can Demand More (and Fire Faster) 157
Ch. 23 Exceptions to All the Rules 159
Ch. 24 Fairness Be Damned 163
Ch. 25 To the Winners, the Spoils 165
Ch. 26 When Bonuses Become Obligations 169
Ch. 27 Motivation by Measurement Bill Glazer Glazer, Bill 175
Ch. 28 Is a Happy Workplace a Productive Workplace? 185
Ch. 29 Hire the Thick-Skinned 191
Ch. 30 Managing the Sales Process 195
Ch. 31 Maximizing the Value of Your Sales and Marketing Personnel Clate Mask Mask, Clate 205
Ch. 32 Managing Sales Professionals Past Their Mental Hurdles Michael Miget Miget, Michael 217
Ch. 33 The TopSecret Mission 225
Ch. 34 Ruthless Management of Word of Mouth 229
Ch. 35 Activity Masquerading as Accomplishment 235
Ch. 36 The Speed Imperative 247
Ch. 37 How to Ruthlessly Manage a Rapidly Growing Business Chris Hurn Hurn, Chris 255
Ch. 38 How They Should Communicate with You 267
Ch. 39 How to Hold Meetings 273
Ch. 40 Friendly as Long as You Feed Them 279
Ch. 41 Why I Can't Do These Things 285
Ch. 42 What Is "Profit," Anyway? 289
Ch. 43 Management by the Numbers (The Right Numbers) 297
Ch. 44 How to Profit from the Age of Tolerated Mass Incompetence and the Coming Monster Recession 309
Ch. 45 In the Next 12 Months 319
Ch. 46 Nine Steps to Optimizing Your Business Exit Harvey Zemmel Zemmel, Harvey 323
Ch. 47 Your Support Circles 331
About the Author 339
Index 345
The Most Incredible Free Gift Ever 350
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