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Introduction
PART ONE: GETTING STARTED
What Is Research?
Library Searches
PART TWO: METHODS OF TEXTUAL ANALYSIS
Semiotic Analysis
Rhetorical Analysis
Ideological Criticism
Psychoanalytic Criticism
PART THREE: QUALITATIVE RESEARCH METHODS
Interviews
Historical Analysis
Ethnomethodological Research
Participant Observation
PART FOUR: QUANTITATIVE RESEARCH METHODS
Content Analysis
Surveys
Experiments
A Primer on Descriptive Statistics
PART FIVE: PUTTING IT ALL TOGETHER
Nineteen Common Thinking Errors to Avoid
Writing Research Reports
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