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Book Categories |
Acknowledgments | ||
List of Figures and Tables | ||
1 | Exploring Modernity: An Introduction | 3 |
2 | Setting the Scene | 27 |
3 | Structural Conditions | 39 |
4 | The Marketing Department | 59 |
5 | Conceptualizing the Market | 87 |
6 | Materializing Good Ideas: The Poultry Project | 121 |
7 | Reaching the Average Norwegian: The Pizza Superiora Film Project | 168 |
8 | Offering Convenience and Culinary Appeal: The Bon Appetit Project | 199 |
9 | Articulating Difference Within a Global Format | 235 |
10 | Modernity in the Marketing Department | 259 |
Bibliography | 291 | |
Index | 301 |
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