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"Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers."
-Financial Times
In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.
About the Author:
Frederick F. Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow, and the author of The Loyalty Effect (HBS Press, 1996).
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Add Loyalty Rules!: How Today's Leaders Build Lasting Relationships, Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers. -Financial Times In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for, Loyalty Rules!: How Today's Leaders Build Lasting Relationships to the inventory that you are selling on WonderClubX
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Add Loyalty Rules!: How Today's Leaders Build Lasting Relationships, Reichheld outlines a strong argument for companies to develop policies that foster loyalty among customers and employers. -Financial Times In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for, Loyalty Rules!: How Today's Leaders Build Lasting Relationships to your collection on WonderClub |