Sold Out
Book Categories |
Preface.
Acknowledgements.
About the Authors.
The Fourth Rush.
From Shoji Screen to Sheet Glass--Forces Shaping the Japanese Market.
The Japanese Gateway to Asia.
Strategies for Entering Japan and Asia.
From "Tap Water" Marketing to Tapping Markets.
From Power to Finesse--Segmentation, Positioning, and Branding.
Starting with the Customer--Developing Products and Services.
The Discovery of Value--Pricing and Promotion.
Goodbye to Greeting--New Rules of Communications, Advertising, and Public Relations.
The Rise of Cybermarketing.
Breaking the Labyrinth--New Rules of Distribution.
Beyond Bowing--New Rules of Customer Satisfaction and Value Creation.
New Rules of Marketing Research.
Conclusion: Leveraging the Future.
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionLeveraging Japan
X
This Item is in Your InventoryLeveraging Japan
X
You must be logged in to review the productsX
X
X
Add Leveraging Japan, There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that , Leveraging Japan to the inventory that you are selling on WonderClubX
X
Add Leveraging Japan, There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that , Leveraging Japan to your collection on WonderClub |