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Book Categories |
Foreword | ||
Introduction: The Digital Watershed | 1 | |
Ch. 1 | The Virtual Marketplace | 15 |
Ch. 2 | Problems and Prospects | 33 |
Ch. 3 | Lessons of the First Generation | 64 |
Ch. 4 | Private "Infotainment" Will Give Way to Global Enterprise | 97 |
Ch. 5 | Internet Pioneers Will Reshape Their Industries | 117 |
Ch. 6 | Market Models Will Multiply, Not Contract | 132 |
Ch. 7 | Online Companies Will Become Para-Enterprises | 149 |
Ch. 8 | The Net Will Move from Communities to "Customerization" | 181 |
Ch. 9 | The Sales and Marketing Landscape Will Be Redrawn | 199 |
Ch. 10 | Rolling It Out I: Digital Strategy | 227 |
Ch. 11 | Rolling It Out II: Nuts and Bolts | 241 |
Ch. 12 | Mission Critical | 263 |
Notes | 269 | |
Index | 281 |
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