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Book Categories |
Preface | ||
Pt. I | How to Do Business Globally: Regional Overviews | |
1 | Global Expansion: Is Your Business a Candidate? | 1 |
2 | How to Find Gold in Foreign Markets | 22 |
3 | Asia Pacific: The Engine of the Next Millennium | 33 |
4 | Western Europe | 134 |
5 | Central and Eastern Europe: The Last Frontier | 160 |
6 | Latin America: If You Stick It Out, You Can Find Gold in Latin America | 208 |
7 | The Middle East and Africa: Markets in Need of Peace | 270 |
8 | Coming to America: Foreign Firms Marketing in the United States | 321 |
9 | Business Development Issues | 334 |
Pt. II | An International Source Book | |
Index | 501 |
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Add Global gold, Here is the complete, one-stop guide for executives who are doing business globally, or researching such moves. You will learn which countries and regions offer the highest potential for your products and services; who has succeeded and failed in these co, Global gold to the inventory that you are selling on WonderClubX
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Add Global gold, Here is the complete, one-stop guide for executives who are doing business globally, or researching such moves. You will learn which countries and regions offer the highest potential for your products and services; who has succeeded and failed in these co, Global gold to your collection on WonderClub |