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Acknowledgments | ||
Introduction | ||
Ch. 1 | Strategy in the Global Economy | 3 |
Ch. 2 | From Theory to Practice | 15 |
Ch. 3 | The Process: Step-By-Step | 27 |
Ch. 4 | Institutionalize Global Strategy | 39 |
Ch. 5 | How We Got Started | 50 |
Ch. 6 | How We Got Here | 54 |
Ch. 7 | Baseline: What's Going on Today? | 56 |
Ch. 8 | Ad Hoc Visions | 67 |
Ch. 9 | Intelligence | 76 |
Ch. 10 | Initial Screening: Country Potential | 84 |
Ch. 11 | Second Screening: Customer Mapping | 95 |
Ch. 12 | Third Screening: Product Mapping | 101 |
Ch. 13 | Fourth Screening: Supplier Mapping | 107 |
Ch. 14 | Fifth Screening: Competitor Mapping | 111 |
Ch. 15 | Sixth Screening: Trade Bloc Mapping | 114 |
Ch. 16 | Seventh Screening: Trade Creative Incentives | 125 |
Ch. 17 | Eighth Screening: Trade Barrier Mapping | 137 |
Ch. 18 | Ninth Screening: Harmony Implications | 151 |
Ch. 19 | Future Swots and Objectives | 165 |
Ch. 20 | Matching Company Strategies to Country Strategies | 173 |
Ch. 21 | Matching Tactics to Strategy | 176 |
Ch. 22 | Preparing the Strategic Plan | 183 |
Ch. 23 | Strategy Approval | 186 |
Ch. 24 | Implementing Strategy | 191 |
Ch. 25 | Executing Tactics | 203 |
Ch. 26 | Results Measurement | 219 |
Ch. 27 | Keys to Success | 222 |
Appendix A: Generic Corporate-Level Strategic Alternatives | 225 | |
Appendix B: Number Crunching | 227 | |
Appendix C: Time-Future Analysis | 231 | |
Appendix D: Forecasting Techniques | 233 | |
Appendix E: Political Risk Forecast Chart | 235 | |
Appendix F: Elements of an Agent / Distributor Agreement | 237 | |
Appendix G: International Licensing Agreement | 239 | |
Appendix H: Organizations Involved In International Trade | 245 | |
Appendix I: Glossary of Antidumping Terms and Phrases | 249 | |
Glossary of International Trade Terms | 255 | |
Bibliography | 269 | |
Index | 275 |
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