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Contents:
Preface;
Introduction;
Shigeru Miyamoto and the art of Donkey Kong;
Nintendo’s dark age;
Playstation dreams;
Xbox empire;
The brain age: handheld consoles and their impact on adult gamers;
Rings of death;
The Playstation 3: Sony’s ‘supercomputer’;
Blu-rays and Netflix: defining ‘the ultimate high definition experience’;
The Wii revolution;
Game development and the rise of casual games;
Guitar Hero nation;
Conclusion; Epilogue;
Bibliography;
Index
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Add Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap to the inventory that you are selling on WonderClubX
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Add Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap to your collection on WonderClub |