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Book Categories |
1 | Aspects of International Marketing | 3 |
2 | Economic Analysis of Multinational Trade and Business | 49 |
3 | International Monetary System | 107 |
4 | International Finance and Accounting | 137 |
5 | Regional Market Agreements | 160 |
6 | Economic Environment | 201 |
7 | Cultural Environment | 234 |
8 | Political Environment | 277 |
9 | Legal Environment | 315 |
10 | International Marketing Research | 367 |
11 | Global Marketplace | 409 |
12 | Product Policy and Planning | 485 |
13 | International Pricing Strategy | 529 |
14 | International Channels of Distribution | 563 |
15 | International Advertising | 612 |
16 | Multinational Sales Management and Foreign Sales Promotion | 666 |
17 | Export Marketing | 698 |
18 | Organization and Control in International Marketing | 791 |
19 | Marketing Planning and Strategy for International Business | 829 |
Subject Index | 898 | |
Name and Company Index | 909 |
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Add International marketing management, International Marketing Management is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays today's field with clarity and complete co, International marketing management to the inventory that you are selling on WonderClubX
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Add International marketing management, International Marketing Management is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays today's field with clarity and complete co, International marketing management to your collection on WonderClub |