FHM or For Him Magazine
is an international monthly men's lifestyle magazine. The magazine began publication
in 1985 in the United Kingdom under the name For Him and changed its title to
FHM in 1994, although the full For Him Magazine continues to be printed on the
spine of each issue. Founded by Chris Astridge, the magazine was a predominantly
fashion-based publication distributed through high street men's fashion outlets.
Circulation expanded to newsagents as a quarterly by the spring of 1987. FHM
was sold from EMAP to Bauer in December 2007.
After the emergence of James Brown's Loaded
magazine (regarded as the blueprint for the lad's mag genre), For Him firmed
up its editorial approach to compete with the expanding market and introduced
a sports supplement. It then went monthly and changed its name to FHM. It subsequently
expanded internationally.
FHM became one of the best-selling magazines in Britain during the mid to
late 1990s, selling more than 700,000 copies per month by 1999. Towards the
end of the decade the lads' culture in which the magazine thrived began to die
off and publishers turned to celebrity-oriented titles to boost overall sales.
In December 2006 it was announced that FHM will be discontinued in the United
States. Its final print edition was the March
2007 issue, turning to an all-digital format with the launch of FHM Online.
FHM is still being printed in the United Kingdom. | 
