Jock February 1996 Magazine

9 DAVID THOMPSON
MINOTAUR'S HOT YOUNG STAR
21 THE MATINEE IDOL
KEN RYKER SPILLS HIMSELF ALL OVER THE SCREEN
37 LOCKER ROOM ORGY
A PAGE TURNING SEX-A-THON
45 BRIAN EVERETT
MINOTAUR'S HOT HUNK IN THE HAY
61 DARIO SENNA
KRISTEN BJORN DOES IT AGAIN
77 KYLE BRANDON
A CATALINA MODEL SEARCH DISCOVERY
92 MALE MARKET
THE BOY NEXT DOOR

EDITORIAL
Some people are sending me receipts for purchases of videos in the neighborhood of 5, 6 and 7 dollars each. They claim they are previously viewed but good quality. I am sure some of them have tube all over them, but the point is well taken. I know there are those who watch the videos and watch the downloaded stills from the Internet, but there is something about the high quality 8" x 11" photo that does something for your dick that a video cannot do. You cannot cum all over the video screen because that would hurt the video screen. You cannot cum all over your computer because that would hurt the computer. You can cum all over the pages of JOCK, I have and many of our readers have. It's an age old tradition that will be around for a long time.
When television was invented, there were rumors that movie houses would go out of business. Yes, for a long time there were some that were in trouble and closed along with the drive-in theaters, but now, there are more movie theaters than ever. The newspaper industry was threatened because of television news and we lost a lot of newspaper companies. Now there are still newspapers on the street, but not as many and the ones that survived are better than they ever were. Advertising is the reason they can still stay alive. There are still major newspapers and there are still major magazines. We are a major magazine in the gay market. The problem now is that we can't do it for a few dollars. If we were selling millions of copies then it would be different. The advertising price would go up and the need to pass the paper price increase on to the consumer would shift to the advertiser. COST PER THOUSAND is the key to advertising strategy. If you have ten thousand readers and the advertiser paid a hundred dollars for his ad, he spent ten dollars per thousand readers. If we had a hundred thousand readers he spent a dollar per thousand readers. Gay magazines have a limited audience or readership, so the cost must be distributed or there will be no magazine. Those of us who like looking at a great layout will hang in there and there won't be an increase for a long time now, we hope. I mean how much more can we pay for paper, for models, for writers, for production assistants, for photographers, for typesetters, for couriers, or for editors?
Chuck Edwards