Custom Rodder Year 1961 Magazine Back Issues
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Rodder Feb 1961
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Custom Rodder February 1961 Features
$28.50 Buys An 8-Carb Manifold
Newest Custom Trends! Tear Drop Headlights
Starbird Shows You How: Add Scoops To Plain Panels
Big Roundup: 30 Years Of Custom Chevies
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Rodder Apr 1961
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Custom Rodder April 1961 Features
How To: Roll Your Rear Pan
A Great New Feature: Costomizing The Impala
Starbird Price Tags A Restyling Project Item By Item
Best Chevy Rod & Custom Pictorial / Experts Soup The 348 Chevy Mill
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Rodder May 1961
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Custom Rodder May 1961 Features
Starbird Costomizes The '61 Ford
Gear For 'Go"... With Quick-Change Cogs
Special Tech Analysis: Why Fuel Injection
Latest Custom Aerial Treatments: Giant Roundup And How-To
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Rodder Jul 1961
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Custom Rodder July 1961 Features
Special Chevy & Corvette Section
Top Rods & Customs 348-Ize Your Corvette Swap To A Lincoln Overdrive Transmission
Roll & Pleat Your License Plates
Big Photo Roundup: Latest Trends In Custom Hubcaps
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Rodder Aug 1961
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Custom Rodder August 1961 Features
Step-By-Step Photos: Rolled & Pleated Gas Cap Covers $2
Big How-To: Unique Ford, T-Bird Tail Blinker Treatment
Special Photo-Roundup Four Rare and Unusual Show & Go Rods
Including This Close-Coupled Silver Pearl Victoria
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Rodder Sep 1961
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Custom Rodder September 1961 Features
Latest Custom Rage: Glue-On Rolled & Pleated Inserts...$25
Step-By-Step Photos Add Class With Chrysler Tail Blinkers
Giant... Photo Roundup New Custom Front & Rear End Treatments
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1957 | 1958 | 1959 | 1960 | 1961 | 1962 | 1963 | 1964 | 1965 | 1966 | 1967 | 1968 | 1969 | 1970 | 1971 | 1972 | 1973 | 1974 | 1979 | 1980 | 1981 | 1982 | 1983 | 1984 | 1985 | 1986 | 1987 | 1988 | 1989Custom Rodder was an East coast, trade-sized magazine published by Irwin Stein and his Magnum Publications organization. The first use of the title was in May, 1957. It was a 68 page magazine and had good rod & custom content. Published monthly in the beginning, the publishers switched to every other month starting in March, 1963 at the same time they went to a larger format. The magazine was re-titled to Rodder & Super Stock in March, 1965.
Other publications also used this same title. The second generation was published from 1979 to 1983 as a muscle and performance car magazine. And then in the Fall, 1991 Custom Rodder The Trendsetter was a hot rod magazine started by Tom McMullen with editor Jerry Weesner.
Popular Cars magazine was published monthly by McMullen Publishing. It was a re-titling of Custom Rodder (Second Generation).
The content focused on modern (post-1948) factory cars and street performance. It included hot-to's and the latest technology tips. It was folded into Super Street Machines in 1989.
PUBLICATION DATA:
Custom Rodder had three years of publisher provided print volume data from 1961 through 1965. Annual print production started at 203,500 and grew to 305,100 in 1963. But the publisher submitted exagerated data for 1964 and 1965 of 1,543,500 issues. These were likely "juiced" so the magazine appeared bigger than the closest competitor, Hot Rod.
Rodder and Super Stock was a re-titling of Custom Rodder magazine. It was an East coast, bi-monthly, full-format magazine published by Irwin Stein and Magnum Publications organization. Irwin Stein was well known as a New York publisher and owner of Lancer Books. The editorial director was Martyn L. Schorr.
The first issue was in March, 1965, and the last known publishing date was January, 1974. Content was mostly focused on drag racing. Note that the volume and series numbering continued from Custom Rodder at volume 14 and continued through volume 19. Then for some unknown reason, the numbering was re-started at volume 6 in March, 1971. This appears to have been due to a change in ownership.
In March, 1974 the name changed again when it was re-titled as Chevy Action.
Chevy Action was a re-titling of Rodder and Super Stock magazine. Content was focused on Chevrolet street and drag cars. Numbering continued from Rodder and Super Stock.
OWNERSHIP:
The title name was changed to Chevy Action with the March, 1974 issue. After the May, 1974 issue, ownership shifted from Magnum-Royal Publications to Popular Publications Inc. The new publisher was Harry Egner, but the editorial director remained Martyn Schorr.
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