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Introduction ix
Acknowledgments xiii
Note to the Reader xv
Prologue 1
Chapter 1 The Holy Grail Vision 5
Chapter 2 Building a Team for Success 22
Chapter 3 Know Your Competition 36
Chapter 4 Do Your Homework 49
Chapter 5 Inspire Innovation 63
Chapter 6 Work Hard, Play Hard! 76
Chapter 7 Enable Engineering Risk-Taking 104
Chapter 8 Enable Corporate Risk-Taking 117
Chapter 9 Stay Positive, Even in the Swirl of Controversy 132
Chapter 10 Keep Up the Pace 155
Chapter 11 Be Proactive, Anticipate Problems 174
Chapter 12 Celebrate Success! 198
Chapter 13 Plan Ahead, Be Persistent, and Be Patient 208
Epilogue 219
Nerd Word Alley 228
Index 231
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Add The Race For A New Game Machine, A fast-paced tell-all. . .one of the great business stories of our young century. —Steve Cherry, IEEE Spectrum Magazine The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story insi, The Race For A New Game Machine to your collection on WonderClub |