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Book Categories |
| Preface | ||
| 1 | Magazines and How They Work | 3 |
| 2 | The New World of Online Magazines | 21 |
| 3 | The Editorial Staff and Its Functions | 35 |
| 4 | Managing the Editorial Department | 45 |
| 5 | Acquiring the Content | 57 |
| 6 | The Editorial Process | 73 |
| 7 | Planning an Issue | 85 |
| 8 | Displaying the Content | 93 |
| 9 | Planning and Acquiring Photos and Artwork Illustration | 105 |
| 10 | Titles and Subtitles | 121 |
| 11 | Blurbs and Captions | 131 |
| 12 | The Table of Contents | 137 |
| 13 | Letters to the Editor and Standing Features | 143 |
| 14 | The Cover - A Magazine's Most Important Page | 147 |
| 15 | Cover Lines | 157 |
| 16 | The Production Process | 173 |
| 17 | Legal Bugaboos and Journalistic Ethics | 181 |
| Index | 195 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Thomas Henry
reviewed The Editor In Chief on June 18, 2008
The Editor In Chief
I've been working in magazine publishing for more than four years. I should know more than I do about the business. Both magazines I've worked for are sort of "Screw conventional wisdom - we do it OUR way." It seems to work, so I'm not criticizing. I'm just curious about how other folks run things.
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Add The Editor In Chief, Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich, The Editor In Chief to the inventory that you are selling on WonderClubX
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Add The Editor In Chief, Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich, The Editor In Chief to your collection on WonderClub |
