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Book Categories |
| List of figures | ||
| List of tables | ||
| Preface | ||
| List of abbreviations | ||
| Explanatory notes | ||
| Introduction: Questions and sources | 1 | |
| Pt. 1 | Business as a career | |
| 1 | The status of business | 29 |
| 2 | Obstacles to entry | 53 |
| 3 | Funding and risk | 82 |
| 4 | Necessity and choice | 108 |
| Pt. 2 | Paths to fortune | |
| 5 | The pattern of recruitment | 139 |
| 6 | Skills and motivation | 171 |
| 7 | Politics and government | 204 |
| 8 | The measure of success | 234 |
| Pt. 3 | Life styles | |
| 9 | Religion and ethics | 271 |
| 10 | Family structure | 302 |
| 11 | Consumption and leisure | 334 |
| 12 | A symbiotic culture | 364 |
| Conclusion: Private enterprise in a pre-industrial economy | 395 | |
| Bibliography | 419 | |
| Index | 595 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
John Stevens
reviewed The Business Community of Seventeenth-Century England on February 03, 2019
The Business Community of Seventeenth-Century England
I read this book just a little time ago, and quite honestly, I've already forgotten what it was all about. Even though we get a good perspective of advertising back in the days, barely anything rings true today. And it hasn't aged well at all, thanks to its weirdly sexist and racist remarks. That being said, it is a well-written and clear portrait into the 60s. I visibly scoffed at the parts which spoke about taking weeks to research a product and then some more to write lines. Oh how we wish now.
Still, being a unique premise with its insight into the madmen era, and with quips sprinkled throughout, this book is worth reading once for anyone in advertising.
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Add The Business Community of Seventeenth-Century England, This uniquely comprehensive study explores all aspects of the English business community as it developed between 1590 and 1720. Drawing on largely untapped records of private firms as well as on institutional archives, Richard Grassby describes and explai, The Business Community of Seventeenth-Century England to the inventory that you are selling on WonderClubX
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Add The Business Community of Seventeenth-Century England, This uniquely comprehensive study explores all aspects of the English business community as it developed between 1590 and 1720. Drawing on largely untapped records of private firms as well as on institutional archives, Richard Grassby describes and explai, The Business Community of Seventeenth-Century England to your collection on WonderClub |