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Acknowledgments.
About the Author.
Preface.
Introduction.
PART ONE: The Game of Technology Transfer.
Chapter 1: The Pieces.
Chapter 2: The Board.
Chapter 3: Strategies.
PART TWO: Market Research.
Chapter 4: Finding the Customer.
Chapter 5: Competing Technology.
Chapter 6: Markets.
PART THREE: Strategy.
Chapter 7: Positioning the Technology for the End User.
Chapter 8: Launch Tactics.
PART FOUR: Doing Deals.
Chapter 9: Finding the Target.
Chapter 10: Valuing the Technology.
Chapter 11: Doing the Deal.
Chapter 12: The Twelve-Step Program.
Index.
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Add The Art and Science of Technology Transfer, Praise for The Art & Science of Technology Transfer Phyl Speser's personality comes across in the text—complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents, The Art and Science of Technology Transfer to the inventory that you are selling on WonderClubX
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Add The Art and Science of Technology Transfer, Praise for The Art & Science of Technology Transfer Phyl Speser's personality comes across in the text—complicated, intrigued, highly rational, insightful, rich in context, and fun. She had me smiling throughout. This work represents, The Art and Science of Technology Transfer to your collection on WonderClub |