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Book Categories |
Ch. 1 A Foundation of Community 1
Vignette: British Petroleum - Enlightened Leader or Lightning Rod? 1
Ch. 2 Historical Foundations 45
Vignette: Westinghouse Versus Edison
Ch. 3 Scouting the Terrain 87
Vignette: The Greening of Nuclear Power
Ch. 4 Corporate Social Responsibility (CSR) Vignette: Wal-Mart's Makeover? 125
Ch. 5 Special Interest Activities as Foes or Allies 157
Vignette: Fast Food - A Lightning Rod for Big Food Protest
Ch. 6 Issues Communication 199
Vignettes: Activists Speak with Many Tools
Ch. 7 Obligations and Constraints on Issues Communication 245
Vignette: Corporate Speech-Free, Free for Some, or Not at All? Chapter Goals
Ch. 8 Issues Management and Crisis Communication 273
Vignette: It Takes Two to Tango
Ch. 9 Issues Management and Risk Communication 309
Vignette: Risk, Risk Everywhere
Ch. 10 Brand Equity and Organizational Reputation 349
Vignettes: Proactive Versus Reactive
References 373
Index 405
About the Authors 411
| Price | Condition | Delivery | Seller | Action |
| $124.00 | Digital |
| WonderClub |
Gail Steinbruegge
reviewed Strategic Issues Management: Organizations and Public Policy Challenges on August 31, 2010 Strategic Issues Management: Organizations and Public Policy Challenges
Had high expectations for this book but came away disappointed. The ideas discussed are really empathy and putting yourself in the other person's shoes but the way it was presented and the writing wasn't very clear. The last chapter is essentially the intro to his other book "Get Rid of The Performance Review!" Maybe this book could be updated with modern ideas.
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