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Preface
Introduction
1 Build a Plan Components of a Business Plan Altering Your Business Plan Profile: Sweeter Song Farm CSA
2 Test the Waters Choosing Your Research Methodology Questionnaire Development Administering the Questionnaire Profile: Leelanau Natural Beef
3 Get the Money Financing Options Simple Financial Statements Profile: Evans Orchard and Cider Mill, LLC
4 Choose Your Business Type Professional Financial and Legal Advisors Business Entity Types Profile: Chaney's Dairy Barn
5 Follow the Rules Make the Rules Work for You Common Practices and Where to Find Information Food Safety Profile: WaxinkMoon Artisan Goat Cheese
6 Protect Your Assets Selecting Liability Insurance Insurance Recommendations and Limits Other Ways You're Covered Profile: Tulmeadow Farm Store, Inc.
7 Price Your Products Setting Your Prices Wholesale versus Retail Comparative Prices Pricing for Breakeven Money Collection Options Profile: Lee Farms, LLC
8 Select Your Selling Venues Types of Selling Venues Profile: Homestead Growers, Inc.
9 Spread the Word Creating a Marketing Plan Effective Branding Other Brand-Building Ideas Profile: Huber's Orchard and Winery
10 Reflect and Revise Years Two through Five Profile: Chileno Valley Ranch
Epilogue
Appendixes A: Business Plan B: Sample Market Research Questionnaire C: Simple Advertising and Marketing Budget for New Business D: Press Release/Customer Correspondence E: Sample Venture Capital Agreement F: Profit and Loss Statement G: Cash Flow Comparison H: Resources
Index
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Add Starting and Running Your Own Small Farm Business, To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. H, Starting and Running Your Own Small Farm Business to the inventory that you are selling on WonderClubX
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Add Starting and Running Your Own Small Farm Business, To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. H, Starting and Running Your Own Small Farm Business to your collection on WonderClub |