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| Preface | ||
| 1 | Introduction | 1 |
| 2 | Partnership for a Drug-Free America: An Experiment in Social Marketing | 10 |
| Commentary: Organizational Aspects of the Partnership for a Drug-Free America | 25 | |
| 3 | Project STAR: A Substance Abuse Prevention Campaign in Kansas City | 37 |
| Commentary: Organizational Aspects of Project STAR | 61 | |
| 4 | Turkey's Mass Media Family Planning Campaign | 68 |
| Commentary: Organizational Aspects of Turkey's Mass Media Family Planning Campaign | 93 | |
| 5 | The Stanford Five-City Heart Disease Prevention Project | 101 |
| Commentary: Organizational Aspects of the Stanford Five-City Heart Disease Prevention Project | 129 | |
| 6 | Diffusion and Re-Invention of Project D.A.R.E. | 139 |
| Commentary: Organizational Aspects of Project D.A.R.E. | 163 | |
| 7 | The Harvard Alcohol Project: Promoting the Designated Driver on Television | 178 |
| Commentary: Organizational Aspects of the Harvard Alcohol Project | 203 | |
| 8 | Synthesis | 214 |
| Index | 228 | |
| About the Authors | 241 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Alexander Hannon
reviewed Organizational Aspects Of Health Communication Campaigns on April 15, 2018
Organizational Aspects Of Health Communication Campaigns
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