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| Preface | ||
| Tables | ||
| Ch. 1 | Overview: Character Merchandising and the Proper Scope of Intellectual Property | 3 |
| Ch. 2 | Merchandising Rights as an Extended Action in Passing Off | 13 |
| Ch. 3 | Merchandising Rights as a Right of Property in the Mark, Name or Get-Up | 47 |
| Ch. 4 | Intellectual Property Rights and Monopoly in Shapes, Containers and Other Commonplace Articles | 91 |
| Ch. 5 | Use of Well-Known Images and Features in Advertising, Comparative Advertising and Unfair Competition | 121 |
| Ch. 6 | Use of Registered Trade Marks and Service Marks to Protect Merchandising Rights | 169 |
| Ch. 7 | Use of Copyright and Design Law to Protect Merchandising Rights | 209 |
| Ch. 8 | Other Sources of Protection of Merchandising Rights | 249 |
| Ch. 9 | Civil Remedies for the Protection of Merchandising Rights | 283 |
| Ch. 10 | International Framework for the Protection of Intellectual Property/Merchandising Rights | 307 |
| App. 1 | Copyright, Designs and Patents Act 1988 (C. 48), Parts I and II | 323 |
| App. 2 | Copyright, Designs and Patents Act 1988 (C. 48), Part III | 359 |
| App. 3 | Registered Designs Act 1949 (C. 88) | 369 |
| App. 4 | Trade Marks Act 1994 (C. 26) | 381 |
| Index | 401 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Merchandising Intellectual Property Rights, Merchandising Intellectual Property Rights provides a clear and practical guide as to how to protect and trade in intellectual property. The work examines and explains the conditions necessary for the protection of identifiable intellectual propert, Merchandising Intellectual Property Rights to the inventory that you are selling on WonderClubX
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Add Merchandising Intellectual Property Rights, Merchandising Intellectual Property Rights provides a clear and practical guide as to how to protect and trade in intellectual property. The work examines and explains the conditions necessary for the protection of identifiable intellectual propert, Merchandising Intellectual Property Rights to your collection on WonderClub |