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Foreword by Professor Malcolm McDonald
Part One Definitions and purpose
1. The key account approach
2. Why Key Account Management?
3. The spectrum of KAM ambition
4. What is a key account?
5. What is Key Account Management?
Part Two Analysis: opportunity and value
6. Knowing the market, knowing your value
7. Knowing the people, knowing your value
Part Three Relationship Management
8. From "bow-ties" to "diamonds"
9. Decision mapping and contact strategies
10. The good, the bad, the sad and the ugly
Part Four Achieving key supplier status
11. The purchasing revolution
12. Supply chain management: seeking value
13. Purchasing organization: rationalization and centralization
14. Supplier positioning: managing suppliers
Part Five Achieving strategic supplier status
15. Being of strategic value
16. How are they growing?
17. How do they aim to win?
18. What drives them?
19. A shared future?
Part Six The value proposition
20. The customer's total business experience
21. The customer's activity cycle
22. Measuring the value
23. Making the proposal
Part Seven Planning and joint planning
24. The key account plan
25. Joint planning
Part Eight Targeting
26. Customer classification
27. Customer distinction
28. Global Account Management
Part Nine Making it happen
29. Sins and requirements
30. Leadership and organization
31. The skills required
32. The role of information technology
33. Measuring customer profitability
34. The implementation plan
35. Training and getting further help
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Add Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning method, Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status to the inventory that you are selling on WonderClubX
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Add Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning method, Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status to your collection on WonderClub |