Sold Out
Book Categories |
Foreword | ||
Preface to the second edition | ||
1 | International marketing in a global economy | 1 |
2 | Export behaviour theories and internationalization processes for goods and services | 29 |
3 | Assessing the market infrastructure | 53 |
4 | Identifying international marketing opportunities | 88 |
5 | Exporting and the small business | 117 |
6 | Market entry strategy decisions 1: direct vs indirect involvement | 137 |
7 | Market entry strategy decisions 2: investment | 165 |
8 | Monitoring the effectiveness of market entry strategies | 191 |
9 | Product policy decisions | 201 |
10 | Pricing, credit and terms of doing business | 251 |
11 | Logistics and marketing channel decisions | 285 |
12 | Promotion strategy decisions in an international context | 309 |
13 | International marketing planning | 354 |
14 | International marketing control systems | 377 |
15 | Marketing to Japan | 396 |
16 | Marketing to a less developed but mineral-rich country: Nigeria | 444 |
17 | Marketing to the Single European Market | 470 |
18 | Marketing to the industrialized countries of Eastern Europe | 515 |
19 | Marketing in China | 538 |
20 | Trade, aid and development | 561 |
21 | Case studies | 601 |
Index | 695 |
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionInternational marketing
X
This Item is in Your InventoryInternational marketing
X
You must be logged in to review the productsX
X
X
Add International marketing, , International marketing to the inventory that you are selling on WonderClubX
X
Add International marketing, , International marketing to your collection on WonderClub |