Improving Product Development Performance: A Practical Workbook and Software Package Book

	Acknowledgements	ix
	Introducing the workbook	1
Part I	The 'educational' package	9
1	Product development: its context and content	11
1.1	Issues and problems in new product development	11
1.2	How new is new?	12
1.3	Product/market complexity	14
1.4	Modelling the development environment	15
1.5	Modelling the development process	15
1.6	What does the practitioner want/need?	16
1.7	The assessment tool and methodology: bringing it all together	16
1.8	References and indicative reading	17
2	New product development trends	18
2.1	Introduction	18
2.2	General trends	18
2.3	The major trends	19
2.4	References and indicative reading	27
3	Strategic issues in improving NPD performance	29
3.1	Introduction	29
3.2	NPD as a business growth driver	29
3.3	Defining the influence of the external environment	30
3.4	Defining strategic options	34
3.5	Defining the strategic focus	36
3.6	References and indicative reading	40
4	Evaluating product development performance	41
4.1	Introduction	41
4.2	Product development success and failure	41
4.3	Product development performance metrics	42
4.4	Measuring the quality of the development process	45
4.5	Developing a performance measurement system	47
4.6	The future of performance measurement	49
4.7	References and indicative reading	50
5	Improving product development performance	51
5.1	Introduction	51
5.2	The basic choices	52
5.3	Performance improvement methods	53
5.4	The integrating activities	54
5.5	The product development process	58
5.6	Other key influences	64
5.7	The use of the ATM	65
5.8	References and indicative reading	68
Part II	Practical application	69
6	Application of NPD strategy	71
6.1	Phase 1: The initial review	71
6.2	Phase 2: The external review	72
6.3	Phase 3: The strategy options	73
6.4	Phase 4: Strategy focus	74
7	Measuring development performance	75
7.1	Introduction	75
7.2	Reviewing your performance measurement process	76
8	Improving development performance	79
8.1	Phase 1: Pre-review assessment	79
8.2	Phase 2: Review focus	81
8.3	Phase 3: Review method	83
8.4	Phase 4: Review scope	83
8.5	Phase 5: Programme planning	83
8.6	Phase 6: Programme execution	84
8.7	Phase 7: Programme evaluation	85
Part III	The assessment tool and methodology	87
9	Using the assessment tool and methodology	89
9.1	Introduction	89
9.2	Using the ATM	89
9.3	Structure of the questionnaire	91
9.4	Using Microsoft Access	91
9.5	Interpreting the graphs	91
9.6	The way forward	97
10	The CD-ROM software: ATM and NPD flowcharts	98
10.1	System requirements for running the CD-ROM	98
10.2	About the CD-ROM software	98
10.3	Installing the NPD assessment tool	98
10.4	Starting the ATM software	99
10.5	Using the flowchart software	100
Part IV	Case studies	101
11	Case studies	103
11.1	J C Bamford Excavators Ltd (Rocester, UK)	103
11.2	BBA Friction Ltd (Cleckheaton, UK)	105
11.3	Continental Sports Ltd (Huddersfield, UK)	109
11.4	Engineering Ltd (a confidential case study)	111
11.5	Lantor (UK) Ltd (Bolton, UK)	115
11.6	Try & Lilly Ltd (Liverpool, UK)	117
11.7	Wylex Ltd (Manchester, UK)	118
Part V	Useful contacts and addresses	121
12	Useful contacts and addresses	123
	Appendices	127
Appendix 1	The NPD integrating activities model	129
Appendix 2	The NPD process model	130
Appendix 3	NPD integrating activities and process relationship with the product's complexities	131
Appendix 4	Reviewing NPD strategy	132
Appendix 5	Measuring development performance	134
Appendix 6	Improving NPD performance	136
	Index	139