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Preface Paul Turpin Turpin, Paul
Foreword: "How to Buy, Sell, Make, Manage, Produce, Transact, Consume, with Words" Deirdre McCloskey McCloskey, Deirdre
Introduction Edward M. Clift Clift, Edward M.
1 Rhetoric, Markets, and Value Creation: Notes towards a Productive Rhetoric Locke Carter Carter, Locke
2 J.S. Mill's Art and Business of Life and the Humility of Bona Fide Scholarship David Gore Gore, David
3 The Meaning-Surplus of Rhetoric and Hermeneutics: Metaphor and Humanism in Economics Till Duppe Duppe, Till
4 The State of Economics Methodology in the Education of Economics in Iran Mohammad Hassan Fotros Fotros, Mohammad Hassan
5 Neoliberalism and Rhetoric: The Brazilian Chapter Leda Maria Paulani Paulani, Leda Maria
6 Teaching Rhetoric with Economics: A Canon of Eloquence, Truth, Lies, or All of the Above? Ken Baake Baake, Ken
7 Negotiating Transaction Cost Economics: Oliver Williamson and his Audiences Huascar F. Pessali Pessali, Huascar F. Ramon G. Fernandez Fernandez, Ramon G.
8 The Cameelious Hump and 'Just-So Stories' in Economic Literature - A Linguistic Analysis Benedikt Szmrecsanyi Szmrecsanyi, Benedikt Nils Goldschmidt Goldschmidt, Nils
9 Making Rhetoric Work: An Analysis of the Work of Robert Putnam Leonardo M. Monasterio Monasterio, Leonardo M. Ramon G. Fernandez Fernandez, Ramon G.
10 The Rhetoricity of Enterprise Dale Cyphert Cyphert, Dale
11 Making McCloskey's Rhetoric Empirical: Company Law and Tragedies of the Commons in Nineteenth-Century Britain Wade E. Shilts Shilts, Wade E.
12 The Devil and the Angel Whispering in the Spouse's Ear: Protecting Sanctity of the Marriage between Antitrust and EconomicsBenjamin Balak Balak, Benjamin Jonathan M. Lave Lave, Jonathan M.
13 Inventing Markets: Limits of Construction, Limits of Fact Michael Salvo Salvo, Michael
14 Economic Externalities and Ecologies: Opportunities to Solve Market Failures that Cause Air Pollution Joseph Siry Siry, Joseph
15 The Market as Metaphor: Four Stories of the Market at U.S. Policy Think Tanks Peter-Wim Zuidhof Zuidhof, Peter-Wim
16 Money Talks: Alan Greenspan and the Voice of Capital Geoffrey D. Klinger Klinger, Geoffrey D.
17 Premonition as Profit: Hyper-Capitalism and the Cultivation of Anxiety Edward M. Clift Clift, Edward M.
Index
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