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Introduction ix
The Innovation Is in the Business Model 1
Discovering New Business Models 23
Creativity Is Not Enough: From Discovering to Implementing New Business Models 55
Using Dual Business Models to Compete: Is a Separate Unit Necessary? 81
Separation Is Not Enough: How to Achieve Ambidexterity 99
Responding to Business-Model Innovation 121
When Would Established Firms Discover New Business Models? 143
Rethinking Innovation in the Big Firm 163
Examples of a Few Less Well-Known Business-Model Innovators 175
How to Enhance Corporate Creativity 185
How to Measure Relatedness Between Two Markets 193
Notes 197
References 205
Acknowledgments 211
The Author 213
Index 215
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