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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules Book

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules, Praise for <i>Game-Changing Strategies</i>
This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, <i>Game-Changing Strategies</i> will change the , Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules has a rating of 4 stars
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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules, Praise for Game-Changing Strategies This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the , Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
4 out of 5 stars based on 2 reviews
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  • Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
  • Written by author Constantinos C. Markides
  • Published by Wiley, John & Sons, Incorporated, May 2008
  • Praise for Game-Changing Strategies "This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the
  • Game-Changing Strategies Companies that develop new radical business models in established industries—and in the process, break the rules of the game in those industries—can enlarge the market and create enormous value for themselves. Just co
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Authors

Introduction     ix
The Innovation Is in the Business Model     1
Discovering New Business Models     23
Creativity Is Not Enough: From Discovering to Implementing New Business Models     55
Using Dual Business Models to Compete: Is a Separate Unit Necessary?     81
Separation Is Not Enough: How to Achieve Ambidexterity     99
Responding to Business-Model Innovation     121
When Would Established Firms Discover New Business Models?     143
Rethinking Innovation in the Big Firm     163
Examples of a Few Less Well-Known Business-Model Innovators     175
How to Enhance Corporate Creativity     185
How to Measure Relatedness Between Two Markets     193
Notes     197
References     205
Acknowledgments     211
The Author     213
Index     215


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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules, Praise for <i>Game-Changing Strategies</i>
This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, <i>Game-Changing Strategies</i> will change the , Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules, Praise for <i>Game-Changing Strategies</i>
This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, <i>Game-Changing Strategies</i> will change the , Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules, Praise for <i>Game-Changing Strategies</i>
This is the most exciting book I have read in years! Clearly written and crammed with interesting ideas that are brought to life with real-company examples, <i>Game-Changing Strategies</i> will change the , Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

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