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List of figures
List of tables
1 Introduction 1
Pt. I The rise of entertainment 11
2 The emergence of national entertainment markets 17
3 The increase in demand for entertainment 72
4 The structure of household entertainment expenditure 110
Pt. II The rise of the international film industry 153
5 The emergence of cinema 159
6 The quality race 185
7 Europe's failure to catch up 229
8 How films became branded products 272
Pt. III Entertainment Industrialised 315
9 International market integration: firms versus trade 319
10 Industrialising the discovery process 341
11 At the origins of increased productivity growth in services 371
12 Epilogue: after television 404
Bibliography 413
Index 440
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