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| Preface | 1 | |
| 1 | Henry Ford (1863-1947) | 3 |
| Defining an American Industry | 3 | |
| The Ford Motor Company | 11 | |
| The Piquette Plant | 22 | |
| Ford Highland Park | 28 | |
| The Ford Dealership | 36 | |
| Dodge Brothers Lawsuit | 38 | |
| History Is Bunk | 42 | |
| H. Ford vs. H. Leland | 44 | |
| The Rouge Complex and the Model A and V8 | 46 | |
| Accounting and Management | 56 | |
| The Arsenal of Democracy | 59 | |
| Lincoln and Mercury | 62 | |
| Summary of a Business Life | 63 | |
| 2 | William Durant (1861-1946) | 67 |
| Salesmanship | 67 | |
| Buick | 69 | |
| General Motors | 72 | |
| Banker Usury | 74 | |
| General Motors Division of Chevrolet | 76 | |
| A New General Motors | 78 | |
| Durant After G.M. | 81 | |
| Summary of a Life | 83 | |
| 3 | Alfred Sloan (1875-1966) | 84 |
| The Early Career | 84 | |
| A Professional Manager | 85 | |
| United Motors Corporation | 88 | |
| Reconstruction | 90 | |
| Marketing and Product | 96 | |
| Sloan as Head of G.M. | 101 | |
| Greatness | 104 | |
| Summary of a Life | 107 | |
| 4 | Walter Chrysler (1875-1940) | 109 |
| The Railroad Years | 109 | |
| The Buick Years | 113 | |
| The Company Doctor: Willys | 117 | |
| ZSB | 118 | |
| The First Chrysler | 119 | |
| The Company Doctor: Maxwell | 120 | |
| The Elizabeth, N.J., Plant | 121 | |
| The New Chrysler Car | 123 | |
| The 1924 Chrysler | 130 | |
| Chrysler Corporation | 133 | |
| The Dodge Purchase | 138 | |
| Plymouth | 143 | |
| The Depression | 148 | |
| The Airflow | 150 | |
| Chrysler Firsts | 158 | |
| Styling | 165 | |
| Non-Automotive | 167 | |
| A Time to Relax | 170 | |
| Summary of a Business Life | 171 | |
| Epilogue: Four Business Lives | 172 | |
| Career Goals and Commitment | 172 | |
| The Park of Luck | 173 | |
| Notes | 177 | |
| Index | 185 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
William J. Mead
reviewed Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry on March 13, 2012
Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry
Rivetting and well researched family saga - the famous Reynolds clan of tobacco fame. Patrick Reynolds' involvement in this book has made it a cutting edge read. Part of world history and a cautionary tale for all those who wish to endow their children with too much unearned cash as they grow up and overdoing their inheritance. The money that was wasted by these people is a massive scandal. All well captured in this book. And a great read.
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Add Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry, The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, William Durant and Alfred Sloan (both of General Motors), Walter Chrysler and their companies to make developments , Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry to the inventory that you are selling on WonderClubX
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Add Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry, The American automobile industry has been called the favorite child of capitalism. Four decades of exceptional earnings allowed Henry Ford, William Durant and Alfred Sloan (both of General Motors), Walter Chrysler and their companies to make developments , Chrysler, Ford, Durant, and Sloan: Founding Giants of the American Automotive Industry to your collection on WonderClub |
