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Preface viii
List of Figures x
Global Sources and Systems of Communication: Concepts, Economics, and Politics 1
Organization of Information 3
Sources of Information 4
Interpersonal channels 5
Extrapersonal relationships, usually public ones 7
Systems of Communication 7
Mass communication 8
Organizational: profit and nonprofit 10
Summary 11
Concepts 14
Information for Individual Decision Making 16
Information for Communal Decision Making 18
Thinking Differently and Avoiding Assumptions 19
Summary 21
Politics 23
Government Structure 24
Institutional Freedoms 26
Individual Freedoms 27
Summary 29
Economics 32
Commercially Based Economies (Competitive) 34
Government-based Economies (Supportive) 37
Summary 40
Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics 43
The Cultural Context in which Information Is Received, Interpreted, andUnderstood 45
Nonverbal Interaction: Action, Sound, and Silence 47
Music 48
Dress 50
Food 51
Expressions 52
Summary 53
Theories of Signs and Language 56
Signs 57
Gestures 58
Public information signs 58
Symbols 59
Logos 59
Advertising 60
Signs as Persuasive Images 61
Language 62
Semantics 63
Syntactics 64
Pragramatics 65
Summary 67
Theories of Symbolic Interaction, Structuration, and Convergence 70
Application 74
Limitation 75
Summary 75
Theories of Discourse 77
Agenda Setting on a Global Level 78
Speech-act Theory 80
Summary 82
Frames of Reference 84
Attachment of Meanings 85
Experience 88
Living in Two (or More) Cultures 90
Summary 91
Ethical Issues 94
Sensitivities 95
Interpretations 98
Summary 100
Legal Issues 102
Government 105
Religion 110
Summary 111
The Roles of Advertising and Public Relations 113
Advertising 115
Illustrations 115
Product information 116
Public Relations 118
Policies 118
Practices 119
Summary 122
Miscommunication and Consequences 125
Mass Communication/Editorial Content 126
Commercial/Promotional Content 128
Summary 131
Developing a Worldview 134
Personally 135
Professionally 136
Summary 138
References 143
Index 148
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