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Introduction 1
How to deal with: Decision Makers 5
Begin by boosting: Your Believability 51
Learn by asking: All The right questions 67
Find out what clients want: By Listening 79
Success = opportunity: + Preparation 89
How to present: A Powerful Pitch 125
How to handle: Objections 205
And the it's: Follow-up and more 229
End Notes 242
Index 245
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