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Book Categories |
Preface | ||
Acknowledgments | ||
Introduction | ||
1 | Financial Statements and Business Strategy | 3 |
2 | Strategic Profit Model: Margin Management | 30 |
3 | Strategic Profit Model: Asset Management | 43 |
4 | Strategic Profit Model: Return on Assets | 60 |
5 | Strategic Profit Model: Financial Management | 71 |
6 | Strategic Profit Model: Comprehensive Management | 90 |
7 | Strategic Financing Model: Long-Term Investment and Financing | 99 |
8 | Strategic Financing Model: Financing the Business | 122 |
9 | Market Valuation: Market Performance Measures | 141 |
10 | Market Valuation: Long-Term Debt | 155 |
11 | Market Valuation: Common Stock | 173 |
12 | Market Valuation: The Strategic Profit Model Revisited | 190 |
App: Introduction | 201 | |
App. A | Microsoft | 205 |
App. B | Coca-Cola | 227 |
App. C | Caterpillar | 249 |
Index | 271 |
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