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Acknowledgements | ix | |
Introducing the workbook | 1 | |
Part I | The 'educational' package | 9 |
1 | Product development: its context and content | 11 |
1.1 | Issues and problems in new product development | 11 |
1.2 | How new is new? | 12 |
1.3 | Product/market complexity | 14 |
1.4 | Modelling the development environment | 15 |
1.5 | Modelling the development process | 15 |
1.6 | What does the practitioner want/need? | 16 |
1.7 | The assessment tool and methodology: bringing it all together | 16 |
1.8 | References and indicative reading | 17 |
2 | New product development trends | 18 |
2.1 | Introduction | 18 |
2.2 | General trends | 18 |
2.3 | The major trends | 19 |
2.4 | References and indicative reading | 27 |
3 | Strategic issues in improving NPD performance | 29 |
3.1 | Introduction | 29 |
3.2 | NPD as a business growth driver | 29 |
3.3 | Defining the influence of the external environment | 30 |
3.4 | Defining strategic options | 34 |
3.5 | Defining the strategic focus | 36 |
3.6 | References and indicative reading | 40 |
4 | Evaluating product development performance | 41 |
4.1 | Introduction | 41 |
4.2 | Product development success and failure | 41 |
4.3 | Product development performance metrics | 42 |
4.4 | Measuring the quality of the development process | 45 |
4.5 | Developing a performance measurement system | 47 |
4.6 | The future of performance measurement | 49 |
4.7 | References and indicative reading | 50 |
5 | Improving product development performance | 51 |
5.1 | Introduction | 51 |
5.2 | The basic choices | 52 |
5.3 | Performance improvement methods | 53 |
5.4 | The integrating activities | 54 |
5.5 | The product development process | 58 |
5.6 | Other key influences | 64 |
5.7 | The use of the ATM | 65 |
5.8 | References and indicative reading | 68 |
Part II | Practical application | 69 |
6 | Application of NPD strategy | 71 |
6.1 | Phase 1: The initial review | 71 |
6.2 | Phase 2: The external review | 72 |
6.3 | Phase 3: The strategy options | 73 |
6.4 | Phase 4: Strategy focus | 74 |
7 | Measuring development performance | 75 |
7.1 | Introduction | 75 |
7.2 | Reviewing your performance measurement process | 76 |
8 | Improving development performance | 79 |
8.1 | Phase 1: Pre-review assessment | 79 |
8.2 | Phase 2: Review focus | 81 |
8.3 | Phase 3: Review method | 83 |
8.4 | Phase 4: Review scope | 83 |
8.5 | Phase 5: Programme planning | 83 |
8.6 | Phase 6: Programme execution | 84 |
8.7 | Phase 7: Programme evaluation | 85 |
Part III | The assessment tool and methodology | 87 |
9 | Using the assessment tool and methodology | 89 |
9.1 | Introduction | 89 |
9.2 | Using the ATM | 89 |
9.3 | Structure of the questionnaire | 91 |
9.4 | Using Microsoft Access | 91 |
9.5 | Interpreting the graphs | 91 |
9.6 | The way forward | 97 |
10 | The CD-ROM software: ATM and NPD flowcharts | 98 |
10.1 | System requirements for running the CD-ROM | 98 |
10.2 | About the CD-ROM software | 98 |
10.3 | Installing the NPD assessment tool | 98 |
10.4 | Starting the ATM software | 99 |
10.5 | Using the flowchart software | 100 |
Part IV | Case studies | 101 |
11 | Case studies | 103 |
11.1 | J C Bamford Excavators Ltd (Rocester, UK) | 103 |
11.2 | BBA Friction Ltd (Cleckheaton, UK) | 105 |
11.3 | Continental Sports Ltd (Huddersfield, UK) | 109 |
11.4 | Engineering Ltd (a confidential case study) | 111 |
11.5 | Lantor (UK) Ltd (Bolton, UK) | 115 |
11.6 | Try & Lilly Ltd (Liverpool, UK) | 117 |
11.7 | Wylex Ltd (Manchester, UK) | 118 |
Part V | Useful contacts and addresses | 121 |
12 | Useful contacts and addresses | 123 |
Appendices | 127 | |
Appendix 1 | The NPD integrating activities model | 129 |
Appendix 2 | The NPD process model | 130 |
Appendix 3 | NPD integrating activities and process relationship with the product's complexities | 131 |
Appendix 4 | Reviewing NPD strategy | 132 |
Appendix 5 | Measuring development performance | 134 |
Appendix 6 | Improving NPD performance | 136 |
Index | 139 |
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Add Improving Product Development Performance: A Practical Workbook and Software Package, How effectively do you monitor your product development process? Does it take place within an isolated design section or does it communicate with other sections of your company, drawing on their expertise? Do you analyze past performance to build on achie, Improving Product Development Performance: A Practical Workbook and Software Package to the inventory that you are selling on WonderClubX
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Add Improving Product Development Performance: A Practical Workbook and Software Package, How effectively do you monitor your product development process? Does it take place within an isolated design section or does it communicate with other sections of your company, drawing on their expertise? Do you analyze past performance to build on achie, Improving Product Development Performance: A Practical Workbook and Software Package to your collection on WonderClub |