No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich Book

Preface: Something Different - Straight Talk

Ch. 1 Gobbledygook "R" Us 1

Ch. 2 The True Nature of the Employer-Employee Relationship 9

Ch. 3 Shelby's Excuse List 17

Ch. 4 The Willy Loman Syndrome Moves to Management 21

Ch. 5 The Program 25

Ch. 6 The Two Most Crucial Management Decisions of All 27

Ch. 7 They ALL Go Lame 39

Ch. 8 The Worst Number in Business Is 47

Ch. 9 Hire Slow, Fire Fast 55

Ch. 10 Critical Factor #412: How to Find Useful Employees and Vendors Scott Tucker Tucker, Scott 59

Ch. 11 Leadership Is Vastly Over-Rated 71

Ch. 12 Marketing the Master, All Others Servants 79

Ch. 13 Mice at Play 85

Ch. 14 Out Smoking a Cigarette 99

Ch. 15 The Holiday Inn Telephone Warning System 109

Ch. 16 Thieves Like Us 111

Ch. 17 Broken Windows, Broken Business 127

Ch. 18 On the Other Hand, Good Enough Is Good Enough 133

Ch. 19 "But My Business Is Different ..." 143

Ch. 20 How to Manage at the Speed of Now and Beyond Charles W. Martin Martin, Charles W. 147

Ch. 21 How to Make Every Employee's Job a Profit Center 155

Ch. 22 Create Better Jobs So You Can Demand More (and Fire Faster) 157

Ch. 23 Exceptions to All the Rules 159

Ch. 24 Fairness Be Damned 163

Ch. 25 To the Winners, the Spoils 165

Ch. 26 When Bonuses Become Obligations 169

Ch. 27 Motivation by Measurement Bill Glazer Glazer, Bill 175

Ch. 28 Is a Happy Workplace a Productive Workplace? 185

Ch. 29 Hire the Thick-Skinned 191

Ch. 30 Managing the Sales Process 195

Ch. 31 Maximizing the Value of Your Sales and Marketing Personnel Clate Mask Mask, Clate 205

Ch. 32 Managing Sales Professionals Past Their Mental Hurdles Michael Miget Miget, Michael 217

Ch. 33 The TopSecret Mission 225

Ch. 34 Ruthless Management of Word of Mouth 229

Ch. 35 Activity Masquerading as Accomplishment 235

Ch. 36 The Speed Imperative 247

Ch. 37 How to Ruthlessly Manage a Rapidly Growing Business Chris Hurn Hurn, Chris 255

Ch. 38 How They Should Communicate with You 267

Ch. 39 How to Hold Meetings 273

Ch. 40 Friendly as Long as You Feed Them 279

Ch. 41 Why I Can't Do These Things 285

Ch. 42 What Is "Profit," Anyway? 289

Ch. 43 Management by the Numbers (The Right Numbers) 297

Ch. 44 How to Profit from the Age of Tolerated Mass Incompetence and the Coming Monster Recession 309

Ch. 45 In the Next 12 Months 319

Ch. 46 Nine Steps to Optimizing Your Business Exit Harvey Zemmel Zemmel, Harvey 323

Ch. 47 Your Support Circles 331

About the Author 339

Index 345

The Most Incredible Free Gift Ever 350