International marketing Book

	Foreword
	Preface to the second edition
1	International marketing in a global economy	1
2	Export behaviour theories and internationalization processes for goods and services	29
3	Assessing the market infrastructure	53
4	Identifying international marketing opportunities	88
5	Exporting and the small business	117
6	Market entry strategy decisions 1: direct vs indirect involvement	137
7	Market entry strategy decisions 2: investment	165
8	Monitoring the effectiveness of market entry strategies	191
9	Product policy decisions	201
10	Pricing, credit and terms of doing business	251
11	Logistics and marketing channel decisions	285
12	Promotion strategy decisions in an international context	309
13	International marketing planning	354
14	International marketing control systems	377
15	Marketing to Japan	396
16	Marketing to a less developed but mineral-rich country: Nigeria	444
17	Marketing to the Single European Market	470
18	Marketing to the industrialized countries of Eastern Europe	515
19	Marketing in China	538
20	Trade, aid and development	561
21	Case studies	601
	Index	695