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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap Book

Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
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Digital Copy
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  • Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
  • Written by author David Wesley, Gloria Barczak
  • Published by Ashgate Publishing, Limited, 2010
  • Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be
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Contents:
Preface;
Introduction;
Shigeru Miyamoto and the art of Donkey Kong;
Nintendo’s dark age;
Playstation dreams;
Xbox empire;
The brain age: handheld consoles and their impact on adult gamers;
Rings of death;
The Playstation 3: Sony’s ‘supercomputer’;
Blu-rays and Netflix: defining ‘the ultimate high definition experience’;
The Wii revolution;
Game development and the rise of casual games;
Guitar Hero nation;
Conclusion; Epilogue;
Bibliography;
Index


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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have be, Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap

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