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| Illustrations | ||
| Series Foreword | ||
| Preface | ||
| 1 | Introduction: The Global Media and Marketing Revolution of Campaigns | 1 |
| Pt. I | Are Campaigns American? | |
| 2 | The Worldwide Proliferation of American Campaign Techniques | 15 |
| 3 | The Modus Operandi of American Overseas Consultants | 47 |
| 4 | Institutional and Cultural Limits of Americanization | 69 |
| Pt. II | The Universe of Campaign Environments | |
| 5 | Electoral Law and Party System Features | 107 |
| 6 | Regulatory Frameworks of Campaigns | 137 |
| 7 | Mass Media Infrastructure and Political Information Practices | 181 |
| 8 | Access to Political Television Advertising | 205 |
| Pt. III | Is There a Global Style of Campaigning? | |
| 9 | Changing Campaign Practices and the Rise of Campaign Professionals | 241 |
| 10 | Global Mapping of Campaign Styles | 263 |
| 11 | Global Approaches to Campaign Strategies | 283 |
| 12 | The Diminishing Relevance of Parties for Campaign Professionals | 303 |
| 13 | A Global Typology of Professional Role Definitions of Campaign Managers | 323 |
| 14 | Conclusion: The Hybridization of Campaign Practices in Media-Centered Democracies | 343 |
| Bibliography | 353 | |
| Index | 391 |
| Price | Condition | Delivery | Seller | Action |
| $185.54 | Digital |
| WonderClub |
Jeff Dearmond
reviewed Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices on July 26, 2011
Global Political Campaigning
This book is pretty straightforward, and there's not a lot new or surprising. Steele urges Republicans to return to their traditional values, to communicate those values without fear or apology, and to serve the people, not themselves. Common sense, really. This book is written to be widely accessible: it's short, simple, and to the point.
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Add Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices, Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orien, Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices to the inventory that you are selling on WonderClubX
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Add Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices, Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orien, Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices to your collection on WonderClub |