Bridging Gaps Global Comm C Book

Preface     viii
List of Figures     x
Global Sources and Systems of Communication: Concepts, Economics, and Politics     1
Organization of Information     3
Sources of Information     4
Interpersonal channels     5
Extrapersonal relationships, usually public ones     7
Systems of Communication     7
Mass communication     8
Organizational: profit and nonprofit     10
Summary     11
Concepts     14
Information for Individual Decision Making     16
Information for Communal Decision Making     18
Thinking Differently and Avoiding Assumptions     19
Summary     21
Politics     23
Government Structure     24
Institutional Freedoms     26
Individual Freedoms     27
Summary     29
Economics     32
Commercially Based Economies (Competitive)     34
Government-based Economies (Supportive)     37
Summary     40
Recap for Part I, Global Sources and Systems of Communication: Concepts, Economics, and Politics     43
The Cultural Context in which Information Is Received, Interpreted, andUnderstood     45
Nonverbal Interaction: Action, Sound, and Silence     47
Music     48
Dress     50
Food     51
Expressions     52
Summary     53
Theories of Signs and Language     56
Signs     57
Gestures     58
Public information signs     58
Symbols     59
Logos     59
Advertising     60
Signs as Persuasive Images     61
Language     62
Semantics     63
Syntactics     64
Pragramatics     65
Summary     67
Theories of Symbolic Interaction, Structuration, and Convergence     70
Application     74
Limitation     75
Summary     75
Theories of Discourse     77
Agenda Setting on a Global Level     78
Speech-act Theory     80
Summary     82
Frames of Reference     84
Attachment of Meanings     85
Experience     88
Living in Two (or More) Cultures     90
Summary     91
Ethical Issues      94
Sensitivities     95
Interpretations     98
Summary     100
Legal Issues     102
Government     105
Religion     110
Summary     111
The Roles of Advertising and Public Relations     113
Advertising     115
Illustrations     115
Product information     116
Public Relations     118
Policies     118
Practices     119
Summary     122
Miscommunication and Consequences     125
Mass Communication/Editorial Content     126
Commercial/Promotional Content     128
Summary     131
Developing a Worldview     134
Personally     135
Professionally     136
Summary     138
References     143
Index     148