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| Preface | ||
| Pt. 1 | Introduction | |
| Ch. I | Scope | 1 |
| Ch. II | Historical review | 12 |
| Ch. III | Key concepts | 25 |
| Ch. IV | Creative thinking | 46 |
| Ch. V | People and change | 73 |
| Ch. VI | Summary of Part One | 89 |
| Pt. 2 | Strategic issues | |
| Ch. VII | Organizational culture | 92 |
| Ch. VIII | Management philosophy | 109 |
| Ch. IX | Business concept | 126 |
| Ch. X | Objectives and strategies | 136 |
| Ch. XI | Organization | 158 |
| Ch. XII | Competence | 181 |
| Ch. XIII | Communication | 206 |
| Ch. XIV | Summary of Part Two | 218 |
| Pt. 3 | Operational issues | |
| Ch. XV | Key participants | 221 |
| Ch. XVI | Product innovation and problem solving | 248 |
| Ch. XVII | Processing of projects | 265 |
| Ch. XVIII | Provision of need information | 280 |
| Ch. XIX | Need assessment in practise | 298 |
| Ch. XX | The user and quality | 313 |
| Ch. XXI | The user and the environment | 332 |
| Ch. XXII | Conclusion | 354 |
| Ch. XXIII | Summary of Part Three | 358 |
| References | 360 | |
| Subject index | 377 | |
| Name index | 406 | |
| About the author | 410 |
| Price | Condition | Delivery | Seller | Action |
| $161.00 | Digital |
| WonderClub |
Er Te
reviewed Market Oriented Product Innovation on July 25, 2018
Market Oriented Product Innovation
Simple message, lots of subtleties - one to keep on bookshelf
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