Reviews for Market Oriented Product Innovation

The average rating for Market Oriented Product Innovation based on 2 reviews is 3 stars.

Review # 1 was written on 2014-09-13 00:00:00 Juan Carlos De Arcos Very interesting book. It gives you a clear idea of how innovation is created and why some companies fail and others don't. It also provides concrete examples, which I do appreciate because it makes everything more realistic and less academic.

Review # 2 was written on 2018-07-25 00:00:00 Er Te Simple message, lots of subtleties - one to keep on bookshelf