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Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.
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| $99.99 | Digital |
| WonderClub |
Hariette Surovell
reviewed Marketing strategy on October 12, 2020
Marketing strategy
It was my optional book for my Competitive Strategy Class
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