The average rating for Marketing strategy based on 2 reviews is 4 stars.
Review # 1 was written on 2020-12-08 00:00:00 Dgc Irwin This was a great book for my Strategic Marketing class, fall semester 2020. It was still pretty relevant for today's market; just keep in mind it's from 2014. Still a lot of great information and tactics, and it's all delivered in an easy to understand way. |
Review # 2 was written on 2020-10-12 00:00:00 Hariette Surovell It was my optional book for my Competitive Strategy Class |
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